Derringer Wallet Pen is my father’s company. He sells pens that fit in your wallet. I gave him a web site to help sell the pens.
For Derringer Wallet Pen, I chose the color scheme of blue (#0000FF) and orange (#FF9933) with a light, almost white backgound (#EEEEEE). Orange and blue are complimentary colors. Orange is friendly and reminiscent of warm sunlight and references the quality wood of the rack that holds the pens. Blue is the color of the sky and the sea. Blue and the light grey background together are the color of the reflected steel found in the pen itself.
The web site is only two pages. It is a direct, easy to load, functional e-commerce site.